Our People
International Team
Peter Stromberg
President — Mr. Stromberg served as executive vice president and international market manager for Floratine Products Group, Inc., before selling the company with Mr. Goodwin in September 2007, and forming FBS. He became a member of the Floratine team in 2001, when he joined as a marketing consultant for the European division. Previously, Mr. Stromberg was an Assistant Professor of International Business in the graduate program at Christian Brothers University in Memphis. He also has worked extensively throughout the U.S. and Europe as a business consultant and a turf advisor.
Mr. Stromberg holds an International M.B.A. from the University of Memphis.
David Snowden
Marketing Manager (UK) — Mr. Snowden was European Technical Director of Floratine Products Group, Inc., and joined FBS in September 2007.
Mr. Snowden’s family has been involved in the farming industry in the United Kingdom for four generations and he began his career running arable units for farms that produced cereals and root crops. Mr. Snowden then worked with one of the largest turf production farms located in the United Kingdom, specializing in natural soils, sports turf, USGA spec soils and washed turf.
Mr. Snowden has a Bachelors Degree in Crop Science and Estate Management.
Ian Leonard
Development Manager (Australia) – Mr. Leonard is managing partner of Superior Agronomic Solutions, FBS’ Australian distribution partner. Prior to attending college, Mr. Leonard worked in the Outback on a large farming operation. After graduating from college in 1993, he worked as a company agronomist for Clyde Agriculture, a private consultant for agronomist Simon Struss, and as a senior sales agronomist for Queensland Cotton. He also owns his own turf agronomy company, Superior Turf Solutions, which was founded in 2001.
Mr. Leonard has a Bachelors Degree in Business from Sydney University. In addition, he earned a Certificate in Rural Science with an emphasis in crop production by completing a two-year external program offered by the University of New England, Australia.
Pat Differ
Business Development Manager (Canada) – Mr. Differ joins FBS after a 35-year career in soil science and nutrient management. He formerly was employed with Dawson Seed Company, a fertilizer and seed company in Western Canada, and as operations manager for Evergro, a major fertilizer, seed and pesticide distributor. For the past 17 years, Mr. Differ has owned and operated Sport Turf, Inc. in British Columbia and Floratine Canada for the distribution of Floratine turf products across Canada. He has been active in soil science and grass tissue analysis using the Analync soil system, as well as developing unique management strategies concerning fertility input choices in order to gain maximum growth benefits.
Mr. Differ earned a Diploma of Horticulture from the University of Guelph in Ontario.
Mark Goodwin
Regional Sales Manager (Canada) - Mr. Goodwin brings his extensive turf management, soil science, soil chemistry and plant nutrition knowledge to FBS as a Regional Manager covering the Northeast United States and Eastern Canada. He is responsible for sales, and assists distributors and representatives in the field. Prior to joining FBS, Mr. Goodwin was with Floratine Products Group as Regional Technical Manager for Northeastern Canada and the United States.
Mr. Goodwin holds a B.A. in Environmental Management from Saint Mary's University and a certification in Environmental Planning from Dalhousie Technical University.
Ing. Agr., Roberto Peiretti
South American Executive Consultant – As a pioneer and developer of no-till farming methods and agri-business consultant in Argentina for 30 years, Mr. Peiretti is a key figure in international agricultural relationships for Argentina. He is a founding member of the Argentinean No Till Farmers Association (AAPRESID) and a two-term president of the American Confederation of Farmers Organizations for Sustainable Agriculture (CAAPAS). Mr. Peiretti has presented at more than sixty conferences and lectures worldwide, published more than twenty papers, media articles or extension notes related to no-till farming practices, and written a chapter in Globalization and the Rural Environment, Harvard Press, 2001.
Mr. Peiretti earned a degree in Agronomy Engineering from Cordoba National University and was a Visiting Fulbright Scholar at Oklahoma State University, where he received his Master of Science in Agronomy.